Is an interactive 20-page magazine exploring the metamorphosis of milk consumerism in Ireland with an artistic approach. This creative and research-driven project integrates black-and-white film photography, illustrations, gif animations, and interviews with Irish dairy and plant-based milk brand representatives, examining the cultural, economic, and environmental shifts in dairy consumption and the rise of plant-based alternatives.
Led by Creative Director Sara Horakova and Project Manager Karyn Tricia, Milk? invites readers to question, engage with, and reflect on the evolving significance of this everyday commodity.